Inuvik "living place" is the government centre and transportation hub for the Western Arctic. Since 1979, Inuvik has been the end of the Dempster Highway, thus connecting the Arctic with southern communities.

The official logo typifies the ethnic unity in Inuvik. The light green tepee represents the Dene, the igloo represents the Inuit, and the dark green house represents the Non-natives who live in Inuvik. The gold bands are the rays of the midnight sun unifying all three major ethnic groups, which create the community know as Inuvik, the "Living Place."